Supply Chain Management and Quality Term Paper Example | Topics and Well Written Essays - 3500 words

Supply Chain Management and Quality - Term Paper Example The market is customer-driven and therefore neither product nor service alone is the significant matters, but, the perceived value to the customer of the entire relationship with an organization is extremely important. Many companies attempt to measure the quality of their product or service from the internal quality assurance to external customer satisfaction and from that to the ‘customer value’ issue (Simchi-Levi, Kaminsky and Simchi-Levi, 2004, p. 187). Â   Â   Â   Â   Â  Generally, ‘Quality’ refers to providing of outstanding goods and services including its attractiveness, perfectness with no manufacturing defects and long term dependability and reliability (Bateman and Snell, 2003, p. 12). When it comes to the Oil and Gas operator, customers demand increased value and high quality when they buy oil or gas. Customers may perceive that these should be easily available or should be using various purposes like household, vehicles and for operating some machines. Customers basically ay not satisfy with its oil and gas if the company fails to deliver such qualities and facilities as well. Â   Â   Â   Â   Â  Quality and the concept of Total Quality Management play significant roles in strategic planning and strategic management. Strategy, as detailed above, is an attempt to achieve competitive advantage by being different. It is the application of available resources of the firm to pursue the specific aims of the policy. Strategic thinking and conversion of the vision in to into plans in order to achieve its realization are the very basic two elements involved in ‘strategy’ (Sower, 2010, p. 26). Modern management requires incorporating quality and continuous improvement as strategic objectives of the organization in a way that these strategic objectives will be turned an integral part of the business. To be more specific, the present day management scenario shows that achieving ‘quality’ in all the functional areas that business is related with is critical to the success, because, the market that it operates in is customer-driven and thus ‘quality’ gains a significant role in the objectives of the firm.