Hotel Concept Essay Example | Topics and Well Written Essays - 2000 words

Hotel Concept - Essay physical exerciseA brand represents the core of the customers aw areness of the hotel, its services and products. Keller (1997) explained that the positive or negative perceptions that are created and warp a customer to avail or not to avail services at a certain(a) hotel stand for the brand equity. A customers excellent experience with a certain hotel brand creates a dependable representation of that hotel brand, whereas an awful experience wears away that strong brand. A prospective customer does not collect first-hand experience with a certain hotel brand to create an impression of that hotel brand. Brand equity makes use of the media or other marketing techniques to strengthen mass exposure of their hotel brands. This means that people are aware of which among the hotels are classified excellent and poor even if they havent experienced being guests in those hotels. So, a strong need for hotel management is formed into creating the best and strong brand of hotel for business longevity as well as increase in profit.Creating strong hotel brands is believed to be one of the key factors in considering the mastery of the business. Hotel managers therefore need to study what composes brand equity in the hotel industry and exhibit a technique for how do they effectively measure hotel brands offering a decision-making tool for them in order to take practiced advantage of the value of their brands.The main rationale for building brand equity as the keystone for the victory of the business is that it aids counterbalance competition by distinguishing their product, permitting hotel owners of a premium charge, and promoting customer loyalty. Aaker (1991) argued that defining incisively what composes a brand, nonetheless, is not as easy a job as stating what a brand should influence about. At some point, the concept of a brand is that a brand comprises a name, a symbol, a logo, and a trademark. However, pointing out brand